Qualma Privacy Policy

Last Updated: 03/06/2026

This Privacy Policy explains how MazeWorks SLU ("MazeWorks", "Qualma", "we", "our", or "us") collects, uses, stores, shares, and protects personal information when you use the Qualma website, applications, and related services (collectively, the "Service").

By using the Service, you acknowledge that you have read and understood this Privacy Policy.

1. Data Controller

The data controller responsible for the processing of personal data is:

MazeWorks SLU

Calle Francisco Campos 20
28002 Madrid
Spain

Website: https://qualma.tech

Email: legal@qualma.tech

Users may also contact us through the contact form available on our website.

2. Who This Policy Applies To

This Privacy Policy applies to:

• Website visitors
• Registered users
• Subscription customers
• Individuals contacting us through forms or email

The Service is intended only for individuals aged 18 years or older.

3. Information We Collect

3.1 Account Information

When you create an account, we may collect:

• Name
• Email address
• Authentication identifiers
• Google account information (if you use Google Sign-In)

3.2 Dog Profile Information

Users may provide information about their dogs, including:

• Dog name
• Breed
• Age
• Sex
• Weight
• Health-related information voluntarily provided by the user
• Notes
• Dog profile photograph

3.3 Training Information

Users may provide information related to training activities, including:

• Training session records
• Duration information
• Environmental conditions
• Training observations
• User-entered notes
• Speech-to-text generated notes
• Progress tracking information

3.4 AI Analysis Information

When users utilize AI-powered features, information submitted through the Service may be processed to generate automated insights, observations, summaries, and educational content.

Such information may include:

• Training records
• Notes
• Dog profile information
• Progress information

3.5 Payment Information

If users purchase subscriptions or paid services, payment processing is handled by third-party payment providers.

We do not store complete payment card information.

We may receive limited billing information such as:

• Subscription status
• Transaction identifiers
• Payment confirmation information

3.6 Analytics Information

We may automatically collect information such as:

• Device information
• Browser type
• Operating system
• Usage information
• Session information
• IP address
• Website interaction information

through analytics and measurement technologies.

4. How We Use Information

We may use personal information to:

• Provide the Service
• Create and maintain user accounts
• Authenticate users
• Process subscriptions
• Deliver requested features
• Generate AI-powered insights
• Analyze usage patterns
• Improve product functionality
• Improve AI-related features
• Monitor security
• Detect fraud and abuse
• Respond to support requests
• Send service-related communications
• Send marketing communications where consent has been provided
• Comply with legal obligations

5. Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process personal information based on one or more of the following legal grounds:

Contract Performance

Processing necessary to provide the Service.

Examples include:

• Account creation
• Authentication
• Subscription management
• Service functionality

Legitimate Interests

Processing necessary for our legitimate business interests.

Examples include:

• Security monitoring
• Fraud prevention
• Product improvement
• Analytics
• Service maintenance

Consent

Processing based on user consent.

Examples include:

• Marketing communications
• Optional cookies
• Certain analytics activities where required

Users may withdraw consent at any time.

Legal Obligations

Processing necessary to comply with applicable laws and regulations.

6. AI Processing

Qualma includes AI-powered functionality that analyzes user-provided information.

To provide these features, relevant information may be processed by third-party AI providers.

At the time of publication, Qualma may utilize services provided by Google Gemini.

AI-generated content is produced automatically and may be inaccurate, incomplete, outdated, or unsuitable for a specific situation.

Users remain responsible for evaluating any information generated by the Service.

AI-generated content does not constitute:

• Veterinary advice
• Medical advice
• Behavioral advice
• Diagnosis
• Treatment recommendations

7. Third-Party Service Providers

We may share information with trusted service providers that help us operate the Service.

These may include:

Authentication Providers

• Google

Payment Providers

• Stripe

Analytics Providers

• Google Analytics
• Google Tag Manager

AI Providers

• Google Gemini

Hosting and Infrastructure Providers

• Cloud hosting providers
• Database providers
• Infrastructure providers

Additional providers may be added from time to time as the Service evolves.

8. International Data Transfers

Some service providers may process information outside the European Economic Area (EEA).

Where such transfers occur, we seek to implement appropriate safeguards, including:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions
• Other lawful transfer mechanisms recognized under applicable law

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide the Service
• Fulfill legal obligations
• Resolve disputes
• Enforce agreements
• Improve our products

Retention periods may vary depending on the type of information involved.

10. Account Deletion and Anonymization

Users may request account deletion through the Service or by contacting us.

Upon account deletion:

• Email addresses are deleted
• Names are deleted
• Authentication identifiers are deleted
• Dog profile photographs are deleted
• Direct personal identifiers are removed

Certain training-related information may be retained in a permanently anonymized form.

Anonymized information:

• Cannot reasonably identify a user
• Cannot reasonably be linked back to a user
• May be retained indefinitely
• May be used for analytics
• May be used for research
• May be used to improve the Service
• May be used to improve future AI capabilities

Once information has been anonymized, it is no longer considered personal data.

11. Security

We implement reasonable technical and organizational measures designed to protect information against:

• Unauthorized access
• Disclosure
• Alteration
• Loss
• Misuse

However, no internet-based service can guarantee absolute security.

Users are responsible for maintaining the confidentiality of their account credentials.

12. Your GDPR Rights

Subject to applicable law, users may have the right to:

• Access personal information
• Correct inaccurate information
• Request deletion
• Restrict processing
• Object to processing
• Withdraw consent
• Receive a copy of their data
• Request data portability
• Lodge a complaint with a supervisory authority

Requests may be submitted to:

legal@qualma.tech

or through the website contact form.

13. Marketing Communications

Users may choose to receive:

• Product updates
• Newsletters
• Marketing communications

Marketing communications are optional.

Users may unsubscribe at any time using the unsubscribe link contained in communications or by contacting us.

14. Children's Privacy

The Service is intended exclusively for users aged 18 years or older.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child, we may take steps to delete such information.

15. Cookies and Similar Technologies

The Service uses cookies and similar technologies.

Additional information is available in our Cookie Policy.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Updated versions will be published on the Service and will become effective upon publication unless otherwise stated.

Continued use of the Service after changes become effective constitutes acknowledgment of the updated Privacy Policy.

17. Contact Us

MazeWorks SLU

Calle Francisco Campos 20
28002 Madrid
Spain

Website: https://qualma.tech

Email: legal@qualma.tech

Contact Form: Available through the website

For privacy-related inquiries, GDPR requests, or questions regarding this Privacy Policy, please contact us using the information above.